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The Marketing Mantra
This blog is meant to provide business owners with the tools and resources to manage digital marketing campaigns using Google tools. Find the answers to your questions and start reaching your business goals.
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Feb 152 min read
Master Google Yourself or Trust the Experts
In the world of digital marketing, you've got two paths to success: learn to master Google yourself or partner with experts who live and...
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Feb 102 min read
Why Working with a Google Ads Certified Expert Matters for Your Business Success
When it comes to investing your marketing budget, working with a certified Google Ads expert can make the difference between wasting...
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Feb 92 min read
How Much Does Google Ads Actually Cost?
The real cost of Google Ads isn't a one-size-fits-all answer. Let's break down the exact formula you need to calculate your perfect...
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Feb 62 min read
Google Ads Budget Guide: Calculate Your Perfect Ad Spend
Understanding Google Ads costs can feel overwhelming, but calculating your ideal budget doesn't have to be complicated. This...
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Feb 42 min read
Transparent Google Ads Budget Policy: No Hidden Fees, No Games
The Truth About Our Transparent Google Ads Budget Policy Let's cut through the confusion about Google Ads management. If you've ever...
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Jan 242 min read
The 2 Paths to Google's First Page: SEO vs. Google Ads - What's Right for Your Business?
When it comes to getting your business to the top of Google's search results, you have two main options: Search Engine Optimization (SEO)...
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Jan 232 min read
SEO vs Google Ads: How to Choose the Right Strategy for Your Business in 2025
When it comes to improving your online visibility, you're faced with a crucial decision: Should you invest in SEO (Search Engine...
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Jan 222 min read
Why Combining SEO and Google Ads Creates the Ultimate Digital Marketing Strategy
In today's digital landscape, businesses often debate between focusing on SEO or Google Ads. However, the most successful companies...
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Jan 212 min read
What is Paid Advertising Traffic? A Simple Guide for Business Owners
In today's digital landscape, businesses need to understand the power of paid advertising traffic and how it can drive growth. Let's...
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Dec 17, 20241 min read
Google Ads: Budget Formula
In this video, I break down a simple yet effective formula to help you determine how much your Google Ads budget should be. Whether...
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Dec 12, 20243 min read
What’s Driving Your Google Quality Score, and How Can You Boost It?
Okay, let’s talk about Google Quality Score—that magical number that decides how much Google loves your ads and how much you’re going to...
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Nov 19, 20241 min read
The swift and agile fighter...Google Ads
The Fearless Champion of Instant Visibility If SEO is a wise old sage, Google Ads is a swift and agile fighter. You’ll experience instant...
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Nov 14, 20242 min read
What are the most effective Google Ads campaign strategies for any type of business?
First, Google Ads is a strategy that can quickly generate new traffic for any business. If your business just got started, Google Ads...
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Nov 5, 20241 min read
The Question is... SEO vs Google Ads
There is no one-size-fits-all answer to the age-old question of SEO vs Google Ads. Your business's path depends on your goals, timelines,...
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Oct 29, 20241 min read
How Does My Google Strategy Work?
How Does My Google Strategy Work? Google is a huge asset to any business that wants to attract more visitors to its website. However,...
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Oct 7, 20241 min read
Google Certified Expert. That is me!
Google Certified Expert. That’s me! I would be happy to help your business grow. Let me ask you a few things before I know if I can help...
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Sep 16, 20241 min read
Are you doing Google Ads right?
Are you doing Google Ads right? When I complete a Google Audit for a business using Google Ads, I look for these four things that lead to...
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Sep 12, 20242 min read
Google Ads Budget: Difference Between Daily and Monthly Budgets in Your Campaigns
Setting the right budget for your Google Ads campaign is crucial for achieving your marketing goals.
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Sep 9, 20241 min read
Difference between daily and monthly budget on your Google Ads campaign
What is the difference between the daily and monthly budget for your campaign? When setting your budget in Google Ads, you will be asked...
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Aug 29, 20242 min read
Tips for Using Google Ads for Your Business
Google Ads allows you to create highly targeted advertising campaigns, ensuring that your ads are shown to the right people at the right tim
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