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The Marketing Mantra
This blog is meant to provide business owners with the tools and resources to manage digital marketing campaigns using Google tools. Find the answers to your questions and start reaching your business goals.
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Aug 26, 20241 min read
Quick Google Ads tips
Here are a few tips for those using Google Ads for your business. 1. Google Ads strategy can be extremely specific to target your ideal...
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Aug 15, 20241 min read
Google Ads vs Facebook Ads
People often ask me why I only use Google Ads, not Facebook Ads, for my clients. First, I say I hate Facebook. I do not like it as a...
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Jul 18, 20241 min read
Types of Keywords
Do you know what your business keywords are? Knowing what your customers search for in Google Can be the shortcut for your business to...
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Jul 11, 20241 min read
How much do Keywords cost?
You have heard me talk about keywords. They are the language your customers searches into Google. Once you know what keywords are...
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Jul 4, 20242 min read
Negative Keywords
Negative keywords might sound like a downer, but they're actually a powerful tool for success in Google Ads. Hi, I'm Kelsey, an...
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May 23, 20241 min read
Are Google Ads Good for Small Businesses?
Are Google Ads good for small businesses? The answer might surprise you! Hi! My name is Kelsey, and I am an entrepreneur and Google...
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Apr 30, 20242 min read
Enhancing Your Google Quality Score
Are you looking to boost your performance on Google Ads? Understanding your quality score is key!
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Apr 23, 20242 min read
Decoding CTR and Calculating It
Understanding the Power of Clicks in SEO Welcome to our guide on click-through rate (CTR), a fundamental metric in the world of SEO. If...
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Apr 18, 20241 min read
How can I decide between SEO and Paid Ads?
Choosing between SEO and Paid Ads depends on your specific goals, timeline, and budget. It's like deciding between the tortoise and the...
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Apr 18, 20241 min read
What are Negative Keywords?
Negative keywords might sound like a downer, but they're actually a powerful tool for success in Google ads. Hi, I'm Kelsey, an...
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Apr 16, 20242 min read
Laser-Focused Ads: Strategies for Pinpoint Targeting
Hey there, curious reader! If you've ever wondered how to make sure your ads reach the right people, you're in the right place. Today,...
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Apr 11, 20241 min read
What is Remarketing and How Does it Work?
Have you ever dabbled in paid advertising and come across terms like remarketing or retargeting, wondering what they're all about? Hey...
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Apr 2, 20242 min read
What are the different bidding strategies available and which one should I use?
Welcome to the world of Google ads! After setting up your campaign, you now need to make a crucial decision: which bidding strategy...
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Mar 14, 20242 min read
SEO or Paid Ads?
In the realm of digital marketing, the choice between SEO and paid ads can often feel like deciding between the tortoise and the hare....
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Jan 25, 20241 min read
What are Google Ads?
Google Ads is a powerful advertising platform.
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Jan 15, 20241 min read
Landing Pages
A landing page is a specific web page that a user is directed to after clicking on a Google Ads ad. The landing page is an important...
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Jan 15, 20241 min read
Keyword Research
Keyword research is the process of identifying and analyzing the search terms and phrases that people use when searching for information,...
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Jan 15, 20241 min read
What to know when using Google Ads
Here are some important things to keep in mind when using Google Ads: Set clear goals: Before you start creating campaigns, define your...
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Jan 15, 20242 min read
Remarketing and How it Works
Google Ads Remarketing is a technique used to show ads to people who have previously interacted with your website or mobile app. This...
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Jan 15, 20241 min read
Google Ads: Ad Extensions
Google Ads extensions are features that allow advertisers to provide additional information and links to their ads, making them more...
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