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The Marketing Mantra
This blog is meant to provide business owners with the tools and resources to manage digital marketing campaigns using Google tools. Find the answers to your questions and start reaching your business goals.
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What are the most effective Google Ads campaign strategies for any type of business?
First, Google Ads is a strategy that can quickly generate new traffic for any business. If your business just got started, Google Ads...
Nov 14, 20242 min read
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The Question is... SEO vs Google Ads
There is no one-size-fits-all answer to the age-old question of SEO vs Google Ads. Your business's path depends on your goals, timelines,...
Nov 5, 20241 min read
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How Does My Google Strategy Work?
How Does My Google Strategy Work? Google is a huge asset to any business that wants to attract more visitors to its website. However,...
Oct 29, 20241 min read
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Google Certified Expert. That is me!
Google Certified Expert. That’s me! I would be happy to help your business grow. Let me ask you a few things before I know if I can help...
Oct 7, 20241 min read
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Are you doing Google Ads right?
Are you doing Google Ads right? When I complete a Google Audit for a business using Google Ads, I look for these four things that lead to...
Sep 16, 20241 min read
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Google Ads Budget: Difference Between Daily and Monthly Budgets in Your Campaigns
Setting the right budget for your Google Ads campaign is crucial for achieving your marketing goals.
Sep 12, 20242 min read
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Difference between daily and monthly budget on your Google Ads campaign
What is the difference between the daily and monthly budget for your campaign? When setting your budget in Google Ads, you will be asked...
Sep 9, 20241 min read
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Tips for Using Google Ads for Your Business
Google Ads allows you to create highly targeted advertising campaigns, ensuring that your ads are shown to the right people at the right tim
Aug 29, 20242 min read
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Quick Google Ads tips
Here are a few tips for those using Google Ads for your business. 1. Google Ads strategy can be extremely specific to target your ideal...
Aug 26, 20241 min read
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Google Ads vs Facebook Ads
People often ask me why I only use Google Ads, not Facebook Ads, for my clients. First, I say I hate Facebook. I do not like it as a...
Aug 15, 20241 min read
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Types of Keywords
Do you know what your business keywords are? Knowing what your customers search for in Google Can be the shortcut for your business to...
Jul 18, 20241 min read
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How much do Keywords cost?
You have heard me talk about keywords. They are the language your customers searches into Google. Once you know what keywords are...
Jul 11, 20241 min read
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Negative Keywords
Negative keywords might sound like a downer, but they're actually a powerful tool for success in Google Ads. Hi, I'm Kelsey, an...
Jul 4, 20242 min read
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Are Google Ads Good for Small Businesses?
Are Google Ads good for small businesses? The answer might surprise you! Hi! My name is Kelsey, and I am an entrepreneur and Google...
May 23, 20241 min read
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Enhancing Your Google Quality Score
Are you looking to boost your performance on Google Ads? Understanding your quality score is key!
Apr 30, 20242 min read
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Decoding CTR and Calculating It
Understanding the Power of Clicks in SEO Welcome to our guide on click-through rate (CTR), a fundamental metric in the world of SEO. If...
Apr 23, 20242 min read
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How can I decide between SEO and Paid Ads?
Choosing between SEO and Paid Ads depends on your specific goals, timeline, and budget. It's like deciding between the tortoise and the...
Apr 18, 20241 min read
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What are Negative Keywords?
Negative keywords might sound like a downer, but they're actually a powerful tool for success in Google ads. Hi, I'm Kelsey, an...
Apr 18, 20241 min read
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Laser-Focused Ads: Strategies for Pinpoint Targeting
Hey there, curious reader! If you've ever wondered how to make sure your ads reach the right people, you're in the right place. Today,...
Apr 16, 20242 min read
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What is Remarketing and How Does it Work?
Have you ever dabbled in paid advertising and come across terms like remarketing or retargeting, wondering what they're all about? Hey...
Apr 11, 20241 min read
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