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The Marketing Mantra
This blog is meant to provide business owners with the tools and resources to manage digital marketing campaigns using Google tools. Find the answers to your questions and start reaching your business goals.
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What are the different bidding strategies available and which one should I use?
Welcome to the world of Google ads! After setting up your campaign, you now need to make a crucial decision: which bidding strategy...
Apr 2, 20242 min read
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SEO or Paid Ads?
In the realm of digital marketing, the choice between SEO and paid ads can often feel like deciding between the tortoise and the hare....
Mar 14, 20242 min read
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What are Google Ads?
Google Ads is a powerful advertising platform.
Jan 25, 20241 min read
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Landing Pages
A landing page is a specific web page that a user is directed to after clicking on a Google Ads ad. The landing page is an important...
Jan 15, 20241 min read
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Keyword Research
Keyword research is the process of identifying and analyzing the search terms and phrases that people use when searching for information,...
Jan 15, 20241 min read
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What to know when using Google Ads
Here are some important things to keep in mind when using Google Ads: Set clear goals: Before you start creating campaigns, define your...
Jan 15, 20241 min read
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Remarketing and How it Works
Google Ads Remarketing is a technique used to show ads to people who have previously interacted with your website or mobile app. This...
Jan 15, 20242 min read
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Google Ads: Ad Extensions
Google Ads extensions are features that allow advertisers to provide additional information and links to their ads, making them more...
Jan 15, 20241 min read
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Google Ads: Keyword Planner
Google Ads Keyword Planner is a tool within the Google Ads platform that helps advertisers research and select relevant keywords for...
Jan 15, 20241 min read
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Google Ads: Account Structure
The Google Ads account structure is made up of three main levels: account, campaign, and ad group. Here's a brief explanation of each...
Jan 15, 20241 min read
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Google Ads, Explained
Google Ads is an online advertising platform developed by Google. It allows businesses to create and display ads on Google search results...
Jan 15, 20241 min read
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Geotargeting Your Google Ads
In the ever-evolving landscape of digital advertising, businesses are continually seeking innovative ways to enhance their online...
Dec 6, 20232 min read
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Search Ads Copy & Strength
Let's dive into the exciting world of Google search ads and how you can make them super effective for your business. Imagine having your...
Aug 30, 20232 min read
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How to contact Google Ads support
Learn how to contact Google Ads support hassle-free. Discover easy steps to chat or call their team for solutions.
Aug 23, 20231 min read
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What is Google Ads Tutorial
Are you looking to maximize your business's online presence and drive more targeted traffic to your website?
Jun 30, 20231 min read
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Types of Ad Campaigns
Google Ads is a popular platform for running digital advertising campaigns. With its various targeting options, ad formats, and bidding...
May 17, 20232 min read
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Google Ads Account Structure
Google Ads is a powerful advertising platform that allows businesses of all sizes to reach their target audience and drive more sales....
May 4, 20232 min read
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What to know when using Google Ads
Learn how to create successful Google Ads campaigns that deliver results for your business.
Apr 26, 20232 min read
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Search vs. Display Campaigns
When using Google Ads to advertise for your business, you will choose between the Search Network and the Display Network to show...
Jan 8, 20232 min read
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Being Google Ads Certified
I have always been an analytical thinker. I have always enjoyed making sense of numbers and what they explain. While discovering Google...
Jan 8, 20232 min read
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