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The Marketing Mantra
This blog is meant to provide business owners with the tools and resources to manage digital marketing campaigns using Google tools. Find the answers to your questions and start reaching your business goals.
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Google Analytics Basics for the Busy Business Owner: The Data That Actually Matters
Why Most Business Owners Are Flying Blind (And How Analytics Changes That) Let's cut to the chase: if you're not using Google Analytics,...
1 day ago10 min read
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10 Ways to Optimize Your Google Business Profile for Maximum Visibility
The Harsh Truth About Your Google Business Profile Let's get straight to the point: simply having a Google Business Profile isn't enough...
Mar 89 min read
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Guide to Creating Your First Google Business Profile: Get Found by Local Customers
Why Your Business Is Invisible Without a Google Business Profile Let's cut to the chase – if your business doesn't have a Google Business...
Mar 68 min read
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Master Google Yourself or Trust the Experts
In the world of digital marketing, you've got two paths to success: learn to master Google yourself or partner with experts who live and...
Feb 152 min read
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The 2 Paths to Google's First Page: SEO vs. Google Ads - What's Right for Your Business?
Google's First Page When it comes to getting your business to the top of Google's search results, you have two main options: Search...
Jan 242 min read
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SEO vs Google Ads: How to Choose the Right Strategy for Your Business in 2025
SEO vs Google Ads: When it comes to improving your online visibility, you're faced with a crucial decision: Should you invest in SEO...
Jan 232 min read
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Why Combining SEO and Google Ads Creates the Ultimate Digital Marketing Strategy
In today's digital landscape, businesses often debate between focusing on SEO or Google Ads. However, the most successful companies...
Jan 222 min read
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What is Paid Advertising Traffic? A Simple Guide for Business Owners
In today's digital landscape, businesses need to understand the power of paid advertising traffic and how it can drive growth. Let's...
Jan 212 min read
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What is Organic Traffic? A Simple Guide to Free Website Visitors
Understanding organic traffic is crucial for any business looking to establish a strong online presence. In this guide, we'll break down...
Jan 202 min read
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5 Game-Changing SEO Tactics Your Business Can't Ignore in 2025
Let's cut through the fluff – your website's probably not ranking as well as that fancy coffee shop down the street. But don't worry,...
Jan 152 min read
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What’s a Google Audit, Anyway?
Is your business making the most out of Google? You might think so—but what if there’s more potential just waiting to be unlocked? It’s...
Jan 104 min read
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Top 7 Google Audit Insights That Can Save Your Business
Think everything’s fine with your online presence? Think again. Without regular check-ups, your business could be bleeding customers...
Jan 93 min read
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Stop Guessing, Start Growing: Why Your Business Needs a Google Audit
Think everything’s running smoothly with your online presence? It’s time to double-check. In the fast-paced digital world, it’s easy to...
Jan 94 min read
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10 Reasons Your Business Needs a Google Audit (Like, Yesterday) 🔍
Let's cut to the chase – if you're not regularly auditing your Google presence, you're basically showing up to a gunfight with a butter...
Jan 63 min read
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The Secret to Massive Business Growth with Google
All businesses should consider Google a resource and powerhouse to business growth. And when I say all businesses, I mean it. Any type of...
Dec 31, 20241 min read
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What Are Backlinks, and Why Do They Matter for SEO?
Alright, let’s get straight to it—backlinks. They’re one of the most talked-about topics in SEO, but what are they really? And why does...
Dec 26, 20243 min read
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How do I know if I need help with Google?
How do I know if I need help with Google? Here are some signs you might be spinning your wheels on your own. 1. If you are not seeing...
Dec 24, 20241 min read
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How Can SEO Benefit Your Business?
If you’re running a business and not thinking about SEO, let’s just say you’re leaving money on the table. Seriously. The world of...
Dec 19, 20243 min read
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Google Ads: Budget Formula
In this video, I break down a simple yet effective formula to help you determine how much your Google Ads budget should be. Whether...
Dec 17, 20241 min read
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What’s Driving Your Google Quality Score, and How Can You Boost It?
Okay, let’s talk about Google Quality Score—that magical number that decides how much Google loves your ads and how much you’re going to...
Dec 12, 20243 min read
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