The Marketing Mantra

This blog is meant to provide business owners with the tools and resources to manage digital marketing campaigns using Google tools. Find the answers to your questions and start reaching your business goals.

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Jan 8, 20231 min read

How To: share access to YouTube

Hello, my name is Kelsey Flannery, the owner of KaeRae Marketing, helping businesses use Google tools to dominate their competition on...

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Jan 8, 20232 min read

How To: create a new YouTube channel

Have you ever wanted to create a YouTube video or channel for your business? If done well, this can have a substantial impact and be a...

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Jan 8, 20231 min read

What is a YouTube channel?

Creating video content for your business is a great way to quickly build a bond with your audience. But the key to this content is to be...

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Jan 8, 20230 min read

How To: share access to Tag Manager

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Jan 8, 20231 min read

How To: upload Tag Manager containers

PS. Follow this next video to update the Container from UA to GA4. Don't worry it is simple.

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Jan 8, 20231 min read

What is Tag Manager?

Google Tag Manager (GTM) is a free tool offered by Google. It allows you to quickly and easily add tracking and marketing tags to your...

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Jan 8, 20231 min read

How To: share access to Google Analytics (UA)

Hello, my name is Kelsey Flannery, the owner of KaeRae Marketing, helping businesses use Google tools to dominate their competition on...

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Jan 8, 20231 min read

How To: share access to Google Analytics (GA4)

Hello, my name is Kelsey Flannery, the owner of KaeRae Marketing, helping businesses use Google tools to dominate their competition on...

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Jan 8, 20232 min read

Give Google what they want

One of the biggest questions business owners ask is, "What does Google want to see to rank at the top?" This post will review key...

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Jan 8, 20231 min read

How To: share access to Google Search Console

Hello, my name is Kelsey Flannery. I own KaeRae Marketing, which helps businesses use Google tools to dominate their competition on...

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Jan 8, 20232 min read

What is Organic Traffic?

The biggest confusion in digital marketing is SEO; what is that?! Let me break it down for your barney style. And then, I will tell you...

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Jan 8, 20231 min read

What is Search Console?

Google Search Console is a tool Google offers to websites that look to improve their organic ranking and tracking. This tool is...

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Jan 8, 20231 min read

How to use Google Business effectively

Using Google Business or Google My Business (known by its previous name) can be a game changer for your local search rankings. Google...

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Jan 8, 20231 min read

How To: share access to Google Business

My name is Kelsey Flannery, and I own KaeRae Marketing, which helps businesses use Google tools to dominate their competition on Google....

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Jan 8, 20232 min read

What is Google Business?

Google Business is a free listing that a business can create to be found and considered credible by Google. This listing has been...

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Jan 8, 20232 min read

Search vs. Display Campaigns

When using Google Ads to advertise for your business, you will choose between the Search Network and the Display Network to show your...

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Jan 8, 20232 min read

Being Google Ads Certified

I have always been an analytical thinker. I have always enjoyed making sense of numbers and what they explain. While discovering Google...

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Jan 8, 20232 min read

Keyword Planner

The Keyword Planner is a powerful tool for developing a strong keyword list for your business. When starting your keyword list, think...

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Jan 8, 20232 min read

How much does Google Ads cost?

Google Ads is an excellent marketing tool for businesses to improve online exposure. But Google Ads does have a cost to it. A common...

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Jan 8, 20231 min read

How To: share access to Google Ads

Hello, my name is Kelsey Flannery, the owner of KaeRae Marketing, helping businesses use Google tools to dominate their competition. In...

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