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The Marketing Mantra
This blog is meant to provide business owners with the tools and resources to manage digital marketing campaigns using Google tools. Find the answers to your questions and start reaching your business goals.
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Simple Technical SEO Tips for Non-Technical People
Why Most "Technical SEO" Advice Is Useless for Small Business Owners Let's be honest: most technical SEO articles might as well be...
Apr 89 min read
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Google Search Console: The Free SEO Tool Most Business Owners Completely Ignore (But Shouldn't)
The "Secret" SEO Tool That Google Literally Gives Away Let's be real: trying to improve your website's visibility on Google feels like...
Apr 311 min read
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The SEO Measurement Playbook: How to Track Search Performance Without the Technical Headaches
The SEO Measurement Problem Most Business Owners Face Let's be honest: most business owners have no idea if their SEO efforts are...
Apr 110 min read
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Fix Your NAP Consistency, Fix Your Rankings
What the Hell is NAP and Why Should You Care? Let's cut through the marketing BS right away. NAP stands for Name, Address, and Phone...
Mar 278 min read
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Dominating "Near Me" Searches for Small Business Owners
The "Near Me" Revolution: Why This Matters to Your Business Let's cut to the chase: "near me" searches have exploded, and they're...
Mar 2510 min read
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Local SEO: What Every Small Business Owner Needs to Know (But Nobody's Telling You)
The Brutal Truth About Local SEO in 2025 Let's start with some hard truth: if your business doesn't show up in local search results, you...
Mar 229 min read
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Page Title Tags: The #1 SEO Factor Most Businesses Get Dead Wrong
Why Most Businesses Are Blowing Their Best Chance at Google Rankings Let's cut to the chase: your page titles are probably killing your...
Mar 139 min read
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Meta Descriptions: The 155-Character Sales Pitch Google Needs You to Nail
Why 90% of Businesses Get Meta Descriptions Wrong (And Pay For It) Let's cut to the chase: your meta description is the free advertising...
Mar 118 min read
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Take the Quiz: Organic or Paid 🤷🏻♀️
Finding Your Perfect Digital Marketing Strategy: Organic vs. Paid Making the right choice between organic and paid marketing strategies...
Feb 81 min read
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How to Decide Between SEO and Google Ads
SEO and Google Ads: Which Path to Choose for Your Business Growth The journey to increasing your online visibility and attracting more...
Feb 72 min read
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2 Ways to the Top of Google Search
The Two Paths to Google Search Success: Time vs. Money When it comes to reaching the coveted top spot on Google, businesses have two...
Feb 51 min read
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Organic vs Paid Ads
Understanding Organic vs Paid Ads: Your Path to Google Success Getting more website traffic is a common challenge for businesses, but...
Feb 31 min read
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The 2 Paths to Google's First Page: SEO vs. Google Ads - What's Right for Your Business?
Google's First Page When it comes to getting your business to the top of Google's search results, you have two main options: Search...
Jan 242 min read
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SEO vs Google Ads: How to Choose the Right Strategy for Your Business in 2025
SEO vs Google Ads: When it comes to improving your online visibility, you're faced with a crucial decision: Should you invest in SEO...
Jan 232 min read
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Why Combining SEO and Google Ads Creates the Ultimate Digital Marketing Strategy
In today's digital landscape, businesses often debate between focusing on SEO or Google Ads. However, the most successful companies...
Jan 222 min read
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What is Organic Traffic? A Simple Guide to Free Website Visitors
Understanding organic traffic is crucial for any business looking to establish a strong online presence. In this guide, we'll break down...
Jan 202 min read
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5 Game-Changing SEO Tactics Your Business Can't Ignore in 2025
Let's cut through the fluff – your website's probably not ranking as well as that fancy coffee shop down the street. But don't worry,...
Jan 152 min read
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What Are Backlinks, and Why Do They Matter for SEO?
Alright, let’s get straight to it—backlinks. They’re one of the most talked-about topics in SEO, but what are they really? And why does...
Dec 26, 20243 min read
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How Can SEO Benefit Your Business?
If you’re running a business and not thinking about SEO, let’s just say you’re leaving money on the table. Seriously. The world of...
Dec 19, 20243 min read
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The Wise Old Sage...SEO
Imagine SEO as a wise old sage. Sure, you’d like it to move a little faster. But you acknowledge that the strength of this warrior is...
Nov 12, 20241 min read
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