top of page
The Marketing Mantra
This blog is meant to provide business owners with the tools and resources to manage digital marketing campaigns using Google tools. Find the answers to your questions and start reaching your business goals.
Subscribe to get resources sent to your inbox.
Search
Oct 29, 20241 min read
How Does My Google Strategy Work?
How Does My Google Strategy Work? Google is a huge asset to any business that wants to attract more visitors to its website. However,...
0 comments
Oct 24, 20243 min read
How to Create Effective Display Ads
Effective Display Ads that can Capture Engagement Creating effective display ads is crucial for capturing audience attention and driving...
0 comments
Oct 17, 20243 min read
Are Keywords Enough for Google Success?
Google Success is a Level-Up for Your Business Regarding Google success, keywords are often hailed as the magic ingredient. But are they...
0 comments
Oct 8, 20242 min read
How the Hell Do I Start with Google?
Start with Google, End with Success Getting started with Google's suite of tools can feel overwhelming, but it's essential for any...
0 comments
Oct 3, 20243 min read
Is My Business the Right Fit to Invest in Google?
Invest in Google and Invest in Your Future Investing in Google’s suite of services, including Google Ads and SEO, can be a game-changer...
0 comments
Sep 19, 20243 min read
How Does My Google Strategy Work?
The Google Strategy that Focuses on Growth Google is a huge asset to any business that wants to increase the number of people who find...
0 comments
Sep 16, 20241 min read
Are you doing Google Ads right?
Are you doing Google Ads right? When I complete a Google Audit for a business using Google Ads, I look for these four things that lead to...
0 comments
Sep 12, 20242 min read
Google Ads Budget: Difference Between Daily and Monthly Budgets in Your Campaigns
Setting the right budget for your Google Ads campaign is crucial for achieving your marketing goals.
0 comments
Sep 9, 20241 min read
Difference between daily and monthly budget on your Google Ads campaign
What is the difference between the daily and monthly budget for your campaign? When setting your budget in Google Ads, you will be asked...
0 comments
Aug 26, 20241 min read
Quick Google Ads tips
Here are a few tips for those using Google Ads for your business. 1. Google Ads strategy can be extremely specific to target your ideal...
0 comments
Aug 15, 20241 min read
Google Ads vs Facebook Ads
People often ask me why I only use Google Ads, not Facebook Ads, for my clients. First, I say I hate Facebook. I do not like it as a...
0 comments
May 23, 20241 min read
Are Google Ads Good for Small Businesses?
Are Google Ads good for small businesses? The answer might surprise you! Hi! My name is Kelsey, and I am an entrepreneur and Google...
0 comments
Apr 30, 20242 min read
Enhancing Your Google Quality Score
Are you looking to boost your performance on Google Ads? Understanding your quality score is key!
0 comments
Apr 23, 20242 min read
Decoding CTR and Calculating It
Understanding the Power of Clicks in SEO Welcome to our guide on click-through rate (CTR), a fundamental metric in the world of SEO. If...
0 comments
Apr 18, 20241 min read
How can I decide between SEO and Paid Ads?
Choosing between SEO and Paid Ads depends on your specific goals, timeline, and budget. It's like deciding between the tortoise and the...
0 comments
Apr 18, 20241 min read
What are Negative Keywords?
Negative keywords might sound like a downer, but they're actually a powerful tool for success in Google ads. Hi, I'm Kelsey, an...
0 comments
Apr 16, 20242 min read
Laser-Focused Ads: Strategies for Pinpoint Targeting
Hey there, curious reader! If you've ever wondered how to make sure your ads reach the right people, you're in the right place. Today,...
0 comments
Apr 11, 20241 min read
What is Remarketing and How Does it Work?
Have you ever dabbled in paid advertising and come across terms like remarketing or retargeting, wondering what they're all about? Hey...
0 comments
Jan 25, 20241 min read
What are Google Ads?
Google Ads is a powerful advertising platform.
0 comments
Jan 8, 20232 min read
Search vs. Display Campaigns
When using Google Ads to advertise for your business, you will choose between the Search Network and the Display Network to show...
0 comments
Blog Post Categories
bottom of page