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The Marketing Mantra
This blog is meant to provide business owners with the tools and resources to manage digital marketing campaigns using Google tools. Find the answers to your questions and start reaching your business goals.
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Google Ads Budget: Difference Between Daily and Monthly Budgets in Your Campaigns
Setting the right budget for your Google Ads campaign is crucial for achieving your marketing goals.
Sep 12, 20242 min read
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Difference between daily and monthly budget on your Google Ads campaign
What is the difference between the daily and monthly budget for your campaign? When setting your budget in Google Ads, you will be asked...
Sep 9, 20241 min read
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Quick Google Ads tips
Here are a few tips for those using Google Ads for your business. 1. Google Ads strategy can be extremely specific to target your ideal...
Aug 26, 20241 min read
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Google Ads vs Facebook Ads
People often ask me why I only use Google Ads, not Facebook Ads, for my clients. First, I say I hate Facebook. I do not like it as a...
Aug 15, 20241 min read
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Are Google Ads Good for Small Businesses?
Are Google Ads good for small businesses? The answer might surprise you! Hi! My name is Kelsey, and I am an entrepreneur and Google...
May 23, 20241 min read
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Enhancing Your Google Quality Score
Are you looking to boost your performance on Google Ads? Understanding your quality score is key!
Apr 30, 20242 min read
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Decoding CTR and Calculating It
Understanding the Power of Clicks in SEO Welcome to our guide on click-through rate (CTR), a fundamental metric in the world of SEO. If...
Apr 23, 20242 min read
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How can I decide between SEO and Paid Ads?
Choosing between SEO and Paid Ads depends on your specific goals, timeline, and budget. It's like deciding between the tortoise and the...
Apr 18, 20241 min read
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What are Negative Keywords?
Negative keywords might sound like a downer, but they're actually a powerful tool for success in Google ads. Hi, I'm Kelsey, an...
Apr 18, 20241 min read
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Laser-Focused Ads: Strategies for Pinpoint Targeting
Hey there, curious reader! If you've ever wondered how to make sure your ads reach the right people, you're in the right place. Today,...
Apr 16, 20242 min read
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What is Remarketing and How Does it Work?
Have you ever dabbled in paid advertising and come across terms like remarketing or retargeting, wondering what they're all about? Hey...
Apr 11, 20241 min read
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What are Google Ads?
Google Ads is a powerful advertising platform.
Jan 25, 20241 min read
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Search vs. Display Campaigns
When using Google Ads to advertise for your business, you will choose between the Search Network and the Display Network to show...
Jan 8, 20232 min read
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Being Google Ads Certified
I have always been an analytical thinker. I have always enjoyed making sense of numbers and what they explain. While discovering Google...
Jan 8, 20232 min read
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Keyword Planner
The Keyword Planner is a powerful tool for developing a strong keyword list for your business. When starting your keyword list, think...
Jan 8, 20232 min read
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How much does Google Ads cost?
Google Ads is an excellent marketing tool for businesses to improve online exposure. But Google Ads does have a cost to it. A common...
Jan 8, 20232 min read
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How To: share access to Google Ads
Hello, my name is Kelsey Flannery, the owner of KaeRae Marketing, helping businesses use Google tools to dominate their competition. In...
Jan 8, 20231 min read
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