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The Marketing Mantra
This blog is meant to provide business owners with the tools and resources to manage digital marketing campaigns using Google tools. Find the answers to your questions and start reaching your business goals.
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The 2 Paths to Google's First Page: SEO vs. Google Ads - What's Right for Your Business?
Google's First Page When it comes to getting your business to the top of Google's search results, you have two main options: Search...
Jan 242 min read
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SEO vs Google Ads: How to Choose the Right Strategy for Your Business in 2025
SEO vs Google Ads: When it comes to improving your online visibility, you're faced with a crucial decision: Should you invest in SEO...
Jan 232 min read
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Why Combining SEO and Google Ads Creates the Ultimate Digital Marketing Strategy
In today's digital landscape, businesses often debate between focusing on SEO or Google Ads. However, the most successful companies...
Jan 222 min read
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What is Paid Advertising Traffic? A Simple Guide for Business Owners
In today's digital landscape, businesses need to understand the power of paid advertising traffic and how it can drive growth. Let's...
Jan 212 min read
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10 Reasons Your Business Needs a Google Audit (Like, Yesterday) 🔍
Let's cut to the chase – if you're not regularly auditing your Google presence, you're basically showing up to a gunfight with a butter...
Jan 63 min read
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Google Ads: Budget Formula
In this video, I break down a simple yet effective formula to help you determine how much your Google Ads budget should be. Whether...
Dec 17, 20241 min read
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What’s Driving Your Google Quality Score, and How Can You Boost It?
Okay, let’s talk about Google Quality Score—that magical number that decides how much Google loves your ads and how much you’re going to...
Dec 12, 20243 min read
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The swift and agile fighter...Google Ads
The Fearless Champion of Instant Visibility If SEO is a wise old sage, Google Ads is a swift and agile fighter. You’ll experience instant...
Nov 19, 20241 min read
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What are the most effective Google Ads campaign strategies for any type of business?
First, Google Ads is a strategy that can quickly generate new traffic for any business. If your business just got started, Google Ads...
Nov 14, 20242 min read
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How to Use Misspellings in an SEO Strategy
Misspellings in SEO, is low hanging fruit Regarding search engine optimization (SEO), the goal is often to target the most relevant and...
Nov 7, 20243 min read
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The Question is... SEO vs Google Ads
There is no one-size-fits-all answer to the age-old question of SEO vs Google Ads. Your business's path depends on your goals, timelines,...
Nov 5, 20241 min read
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Creating a Content Marketing Strategy with SEO in Mind
Content Marketing Strategy is Necessary to Get Google's Attention Creating a content marketing strategy that aligns with SEO best...
Oct 31, 20244 min read
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How Does My Google Strategy Work?
How Does My Google Strategy Work? Google is a huge asset to any business that wants to attract more visitors to its website. However,...
Oct 29, 20241 min read
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How to Create Effective Display Ads
Effective Display Ads that can Capture Engagement Creating effective display ads is crucial for capturing audience attention and driving...
Oct 24, 20243 min read
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Are Keywords Enough for Google Success?
Google Success is a Level-Up for Your Business Regarding Google success, keywords are often hailed as the magic ingredient. But are they...
Oct 17, 20243 min read
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How the Hell Do I Start with Google?
Start with Google, End with Success Getting started with Google's suite of tools can feel overwhelming, but it's essential for any...
Oct 8, 20242 min read
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Is My Business the Right Fit to Invest in Google?
Invest in Google and Invest in Your Future Investing in Google’s suite of services, including Google Ads and SEO, can be a game-changer...
Oct 3, 20243 min read
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How Do I Know If I Need Help with Google?
Help with Google is on its way to you! Navigating Google’s suite of tools—SEO, Google Ads, Google My Business (GMB), and Google...
Sep 26, 20242 min read
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How Does My Google Strategy Work?
The Google Strategy that Focuses on Growth Google is a huge asset to any business that wants to increase the number of people who find...
Sep 19, 20243 min read
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Are you doing Google Ads right?
Are you doing Google Ads right? When I complete a Google Audit for a business using Google Ads, I look for these four things that lead to...
Sep 16, 20241 min read
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