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The Marketing Mantra
This blog is meant to provide business owners with the tools and resources to manage digital marketing campaigns using Google tools. Find the answers to your questions and start reaching your business goals.
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How to Choose the Right Keywords for Your Business
The Hard Truth: You're Probably Targeting the Wrong Keywords Let's not waste time: most small businesses target keywords that either have...
Mar 157 min read
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Google Empower Hour - Episode 3: SEO - Search Engine Optimization
SEO Explained: How to Actually Rank on Google in 2025 Tired of your website playing hide and seek with Google while your competitors...
Feb 171 min read
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Google Empower Hour - Episode 1: Keywords
How to Find Keywords That Actually Bring You Customers Want to discover the exact keywords your ideal customers are searching for? In...
Feb 121 min read
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3 Simple Ways to Improve Your Website Rankings in 2025
3 Simple Ways to Improve Your Website Rankings in 2025 In today's digital landscape, ranking well on Google isn't just about creating...
Jan 302 min read
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10 Reasons Your Business Needs a Google Audit (Like, Yesterday) 🔍
Let's cut to the chase – if you're not regularly auditing your Google presence, you're basically showing up to a gunfight with a butter...
Jan 63 min read
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What’s Driving Your Google Quality Score, and How Can You Boost It?
Okay, let’s talk about Google Quality Score—that magical number that decides how much Google loves your ads and how much you’re going to...
Dec 12, 20243 min read
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The swift and agile fighter...Google Ads
The Fearless Champion of Instant Visibility If SEO is a wise old sage, Google Ads is a swift and agile fighter. You’ll experience instant...
Nov 19, 20241 min read
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The Wise Old Sage...SEO
Imagine SEO as a wise old sage. Sure, you’d like it to move a little faster. But you acknowledge that the strength of this warrior is...
Nov 12, 20241 min read
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Types of Keywords
Do you know what your business keywords are? Knowing what your customers search for in Google Can be the shortcut for your business to...
Jul 18, 20241 min read
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How much do Keywords cost?
You have heard me talk about keywords. They are the language your customers searches into Google. Once you know what keywords are...
Jul 11, 20241 min read
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Negative Keywords
Negative keywords might sound like a downer, but they're actually a powerful tool for success in Google Ads. Hi, I'm Kelsey, an...
Jul 4, 20242 min read
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Are you looking for a Google Guide?
Do you have a Google guide? That person can help you along the way to figuring out Google. You may be brand new into having your own...
Jun 27, 20241 min read
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Keyword Planner
The Keyword Planner is a powerful tool for developing a strong keyword list for your business. When starting your keyword list, think...
Jan 8, 20232 min read
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