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The Marketing Mantra
This blog is meant to provide business owners with the tools and resources to manage digital marketing campaigns using Google tools. Find the answers to your questions and start reaching your business goals.
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Google Search Console: The Free SEO Tool Most Business Owners Completely Ignore (But Shouldn't)
The "Secret" SEO Tool That Google Literally Gives Away Let's be real: trying to improve your website's visibility on Google feels like...
Apr 311 min read
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The SEO Measurement Playbook: How to Track Search Performance Without the Technical Headaches
The SEO Measurement Problem Most Business Owners Face Let's be honest: most business owners have no idea if their SEO efforts are...
Apr 110 min read
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Search Smart, Not Hard: A Small Business Owner's Guide to Long-Tail Keywords
Why You Can't Afford to Ignore Long-Tail Keywords Listen up, business owners. You're probably sick of throwing money at digital marketing...
Mar 183 min read
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Google Empower Hour - Episode 3: SEO - Search Engine Optimization
SEO Explained: How to Actually Rank on Google in 2025 Tired of your website playing hide and seek with Google while your competitors...
Feb 171 min read
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What Actually Works in SEO for 2025
Essential SEO Strategies for Business Success in 2025 Search Engine Optimization (SEO) continues to evolve, but certain fundamental...
Jan 312 min read
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The 2 Paths to Google's First Page: SEO vs. Google Ads - What's Right for Your Business?
Google's First Page When it comes to getting your business to the top of Google's search results, you have two main options: Search...
Jan 242 min read
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What is Organic Traffic? A Simple Guide to Free Website Visitors
Understanding organic traffic is crucial for any business looking to establish a strong online presence. In this guide, we'll break down...
Jan 202 min read
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How Can SEO Benefit Your Business?
If you’re running a business and not thinking about SEO, let’s just say you’re leaving money on the table. Seriously. The world of...
Dec 19, 20243 min read
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The Wise Old Sage...SEO
Imagine SEO as a wise old sage. Sure, you’d like it to move a little faster. But you acknowledge that the strength of this warrior is...
Nov 12, 20241 min read
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What is Organic Traffic?
The biggest confusion in digital marketing is SEO ; what is that?! Let me break it down for your barney style. And then, I will tell you...
Jan 8, 20232 min read
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What is Search Console?
G oogle Search Console is a tool Google offers to websites that look to improve their organic ranking and tracking. This tool is...
Jan 8, 20231 min read
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