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The Marketing Mantra
This blog is meant to provide business owners with the tools and resources to manage digital marketing campaigns using Google tools. Find the answers to your questions and start reaching your business goals.
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Marketing Shouldn't Be Mysterious: My Transparency Promise to Business Owners
Hey, I'm Kelsey, founder of KaeRae Marketing, and I believe marketing shouldn't be complicated or mysterious. When I started this...
Mar 311 min read
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Google Ads Budget Formula
How much does Google Ads cost? Well that is tough to answer specifically. Because each industry has different cost estimates. And the...
Mar 121 min read
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Recommended Budget for Google Ads
When it comes to Google Ads, we know there is a cost per click. But how much should you really budget for your Google Ads campaigns to be...
Mar 101 min read
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Why Working with a Google Ads Certified Expert Matters for Your Business Success
When it comes to investing your marketing budget, working with a certified Google Ads expert can make the difference between wasting...
Feb 102 min read
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How Much Does Google Ads Actually Cost?
The real cost of Google Ads isn't a one-size-fits-all answer. Let's break down the exact formula you need to calculate your perfect...
Feb 92 min read
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Take the Quiz: Organic or Paid 🤷🏻♀️
Finding Your Perfect Digital Marketing Strategy: Organic vs. Paid Making the right choice between organic and paid marketing strategies...
Feb 81 min read
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How to Decide Between SEO and Google Ads
SEO and Google Ads: Which Path to Choose for Your Business Growth The journey to increasing your online visibility and attracting more...
Feb 72 min read
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Google Ads Budget Guide: Calculate Your Perfect Ad Spend
Understanding Google Ads costs can feel overwhelming, but calculating your ideal budget doesn't have to be complicated. This...
Feb 62 min read
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2 Ways to the Top of Google Search
The Two Paths to Google Search Success: Time vs. Money When it comes to reaching the coveted top spot on Google, businesses have two...
Feb 51 min read
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Transparent Google Ads Budget Policy: No Hidden Fees, No Games
The Truth About Our Transparent Google Ads Budget Policy Let's cut through the confusion about Google Ads management. If you've ever...
Feb 42 min read
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Organic vs Paid Ads
Understanding Organic vs Paid Ads: Your Path to Google Success Getting more website traffic is a common challenge for businesses, but...
Feb 31 min read
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3 Simple Ways to Improve Your Website Rankings in 2025
3 Simple Ways to Improve Your Website Rankings in 2025 In today's digital landscape, ranking well on Google isn't just about creating...
Jan 302 min read
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The 2 Paths to Google's First Page: SEO vs. Google Ads - What's Right for Your Business?
Google's First Page When it comes to getting your business to the top of Google's search results, you have two main options: Search...
Jan 242 min read
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SEO vs Google Ads: How to Choose the Right Strategy for Your Business in 2025
SEO vs Google Ads: When it comes to improving your online visibility, you're faced with a crucial decision: Should you invest in SEO...
Jan 232 min read
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Why Combining SEO and Google Ads Creates the Ultimate Digital Marketing Strategy
In today's digital landscape, businesses often debate between focusing on SEO or Google Ads. However, the most successful companies...
Jan 222 min read
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What is Paid Advertising Traffic? A Simple Guide for Business Owners
In today's digital landscape, businesses need to understand the power of paid advertising traffic and how it can drive growth. Let's...
Jan 212 min read
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Google Ads: Budget Formula
In this video, I break down a simple yet effective formula to help you determine how much your Google Ads budget should be. Whether...
Dec 17, 20241 min read
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The swift and agile fighter...Google Ads
The Fearless Champion of Instant Visibility If SEO is a wise old sage, Google Ads is a swift and agile fighter. You’ll experience instant...
Nov 19, 20241 min read
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What are the most effective Google Ads campaign strategies for any type of business?
First, Google Ads is a strategy that can quickly generate new traffic for any business. If your business just got started, Google Ads...
Nov 14, 20242 min read
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The Question is... SEO vs Google Ads
There is no one-size-fits-all answer to the age-old question of SEO vs Google Ads. Your business's path depends on your goals, timelines,...
Nov 5, 20241 min read
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