Raise Awareness with Google Ads Grants
Amplify your visibility, inspire donations, and enlist new volunteers for your nonprofit.
If you’re like most nonprofits, you do a lot with a little. Nowhere is this truer than with your sales and marketing efforts. And Google knows it. So, they came up with a plan to give back to your organization in no small way.
​
Qualified nonprofits can access a $10,000 monthly credit for free advertising on Google Search results pages. Considering that Google is the #1 visited site in the entire world, this is an offer your organization wants to jump on!
Rapid path to success
Your nonprofit team has a big to-do list.
Here’s a breakdown of what needs to happen before they can run ads.
​
1. Register your organization with TechSoup.
They handle the nonprofit verification process for the Google Ad Grants program.
2. Activate your Ad Grants platform.
To do this, you’ll need a verification token from TechSoup.
3. Develop a strong campaign.
Ensure that your keywords, website, ad copy, and landing page are consistent.
Trust an expert
Hire a Google Ads Certified Manager to guide you through this complicated platform.
Keep these rules in mind leading up to our call.
FREE BUDGET
Your organization can spend up to $10,000 per month on clicks.
COST PER CLICK
Be aware of bidding restrictions. Your cost per click cannot exceed $2.
SET GOALS
Setting expectations for your campaign allows your budget to align better.
