How Does My Google Strategy Work? Google is a huge asset to any business that wants to attract more visitors to its website. However, many people are overwhelmed by Google and what they need to do to succeed. The solution is simple: follow along.
SEO (Search Engine Optimization) is a strategy by which your website communicates to Google what keywords you want to be found for. Setting up specific keyword-rich title tags, meta descriptions, and alt tags will give Google everything it needs to rank you for a popular keyword.
Google Business Profile: Creating this profile for your business will create a credible source of information for your business on Google. Keeping this listing updated and active will give you a better rank and more eyes seeing your business locally. Getting reviews, adding photos, and getting as much information into the profile as possible will allow you to stand out.
Google Ads: Use a targeted approach to find your customers and be seen at the very top of the page. Reach your goals and generate a growing ROI.
Google Analytics: setting up a GA4 account to track the visitor's activity on your website can answer all your questions. An enormous amount of data is collected with Google Analytics. Use this information to target your audience better and get better results from your marketing campaigns.
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