KaeRae Guru's Google Empower Hour - Episode 11: SEO vs Google Ads

Dominate Your Google Game. Let's breakdown both paths to visibility.

SEO: The free, long-term strategy requiring consistent content and mobile optimization.

Google Ads: Immediate visibility with pay-per-click model.

Success requires strategic keywords, compelling copy, and conversion-focused landing pages. Track everything with Google Analytics. Smart businesses use both approaches.

Avoid rookie mistakes: keyword stuffing and ignoring mobile users.

Tactics without fluff for climbing Google's ranks.